|Winning submission for Newfoundland & Labrador tourism competition in conjunction with Target Marketing and Humber College.|
GET: 35-55 year old Toronto couples
TO: Consider traveling to Newfoundland & Labrador
BY: Sending a GPS based Augmented Reality iceberg to Toronto harbour as an intro to “Iceberg Alleyway”, a showcase of Native and local artists using new technology to add animation to the work.
Learn Their Stories Before You Stand In Their Shadows
More Animated Storytelling Than A Saturday Night Kitchen Party
Iceberg Alleyway, like Toronto’s Graffiti alley, is dressed up with art work from local Newfoundland & Labrador artists with added interactive elements thanks to the same app used to photo the AR iceberg in the harbour.
From These Deep Waters We Live Our Lives And Pull Our Stories
16,000 Years Old, 3,000 km Trip And Its Story Is Just The Tip
EXTRA: Paula the Puffin popping up around the city as OOH spokesperson
EXTRA 2: Like the province it comes from, Iceberg Alleyway can be located off the beaten path