Boddingtons Beer: Toast with the Cream of Manchester Society

GET 18-35 year old drinkers

TO Think of creamy Boddington’s Ale as the original craft beer

BY Linking it back to the very first pubs using coasters with “mirror reflections” or “window portals” on one side, encouraging them to complete the upside-down picture with their own can of Boddintons’ while the other side links to a live video cast of pubs where the cream of Manchester is waiting for them.