Pledge

GET: GenXers, who will soon be inheriting furniture,

TO: maintain these heirlooms

BY: Reminding them that the reflections of past family members and the memories they made, are “visible” when wood is brought to a high finish, with Pledge.

INSIGHT

The important memories surrounding any family heirloom are made during special occasions where the wood furniture was brought to its highest polish.

IDEA

Antique furniture that is maintained with Pledge has a lustrous shine that reflects light and all the memories of the people who were once reflected in it.

Young version of elderly lady is visible in the table’s reflection

The older man’s younger self is only visible when the table top is brought to a high shine.

Family heirlooms are protected from dust and age thanks to regular maintenance with Pledge.

Art Direction: Uchenna Obi