PROBLEM: How do we get 35-55 year old couples to consider the wonders of the far-off island?
INSIGHT: It only FEELS far away.
SOLUTION: We send a small part of the island; a GPS-based AR iceberg, to Toronto Harbour down the St.Lawrence River garnishing social media attention with each virtual sighting.
Hope Haven letter to new neighbours in the Bruce County District
Gallery: A mix of real and spec social media posts for small businesses and One Minute Brief contest submissions
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