PROBLEM: How do we get 35-55 year old couples to consider the wonders of the far-off island?
INSIGHT: It only FEELS far away.
SOLUTION: We send a small part of the island; a GPS-based AR iceberg, to Toronto Harbour down the St.Lawrence River garnishing social media attention with each virtual sighting.
PROBLEM: Why would young, hip kids possibly need a shoehorn?
INSIGHT: What you wear speaks volumes.
SOLUTION: Show what happens to your shoes when they look deformed; they start talking behind your back (like everyone else will be).
PROBLEM: Many neighbourhoods are underserved by grocery stores making healthy eating a greater challenge.
INSIGHT: Highlight what food has to go through to get to these remote locations.
SOLUTION: Enter marathons in fruit costumes that fall apart by the time they finish the race.
Problem: Position the candy treat as a daily ritual to keep engage consumers.
INSIGHT: Fans enjoy the product as a sweet reward in their day.
SOLUTION: Add an element of gameplay by teasing consumers' willpower with random "treat times" for each package; thus increasing their sense of reward.
Problem: Remind beer drinkers around the world that Boddington's is the original craft beer.
INSIGHT: Reconnect the frosty brew with its' city of origin: Manchester
SOLUTION: Distribute coasters that feature an upside-down, fro view of the inviting faces in local Manchester pubs a "reflection" that begs to be complet
Problem: A Toronto neighbourhood is looking for more love and local visitors.
INSIGHT: Unionville has a unique look and charm which hasn't kept up with the times.
SOLUTION: Lean in on their traditional architectural look and feel while talking up the modern amenities.
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