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BUDOVITCH
words & boards

BUDOVITCH words & boardsBUDOVITCH words & boardsBUDOVITCH words & boards
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  • Copywriting
  • Art Direction
  • STORYBOARDS

Newfoundland: Augmented Reality Iceberg

PROBLEM:  How do we get 35-55 year old couples to consider the wonders of the far-off island?

INSIGHT: It only FEELS far away.

SOLUTION:  We send a small part of the island; a GPS-based AR iceberg, to Toronto Harbour down the St.Lawrence River garnishing social media attention with each virtual sighting.

Shoehorns by Cobbler's Choice

PROBLEM:  Why would young, hip kids possibly need a shoehorn?

INSIGHT:  What you wear speaks volumes.

SOLUTION:  Show what happens to your shoes when they look deformed; they start talking behind your back (like everyone else will be).

    Fruit of the Loom: Food Desert PSA

    PROBLEM:  Many neighbourhoods are underserved by grocery stores making healthy eating a greater challenge.

    INSIGHT:  Highlight what food has to go through to get to these remote locations.

    SOLUTION:  Enter marathons in fruit costumes that fall apart by the time they finish the race.  

      Smart Sweets

      Problem: Position the candy treat as a daily ritual to keep engage consumers.

      INSIGHT:  Fans enjoy the product as a sweet reward in their day.

      SOLUTION:  Add an element of gameplay by teasing consumers' willpower with random "treat times" for each package; thus increasing their sense of reward.

      Boddington's Beer

      Problem: Remind beer drinkers around the world that Boddington's is the original craft beer.

      INSIGHT:  Reconnect the frosty brew with its' city of origin: Manchester

      SOLUTION:  Distribute coasters that feature an upside-down, fro view of the inviting faces in local Manchester pubs a "reflection" that begs to be complet

      Unionville Tourism

      Problem: A Toronto neighbourhood is looking for more love and local visitors.

      INSIGHT:  Unionville has a unique look and charm which hasn't kept up with the times.

      SOLUTION: Lean in on their traditional architectural look and feel while talking up the modern amenities.  

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