Newfoundland: Augmented Reality Iceberg

PROBLEM:  How do we get 35-55 year old couples to consider the wonders of the far-off island?

INSIGHT: It only FEELS far away.

SOLUTION:  We send a small part of the island; a GPS-based AR iceberg, to Toronto Harbour down the St.Lawrence River garnishing social media attention with each virtual sighting.

PROBLEM:  Why would young, hip kids possibly need a shoehorn?

INSIGHT:  What you wear speaks volumes.

SOLUTION:  Show what happens to your shoes when they look deformed; they start talking behind your back (like everyone else will be).

PROBLEM:  Many neighbourhoods are underserved by grocery stores making healthy eating a greater challenge.

INSIGHT:  Highlight what food has to go through to get to these remote locations.

SOLUTION:  Enter marathons in fruit costumes that fall apart by the time they finish the race.  

Problem: Position the candy treat as a daily ritual to keep engage consumers.

INSIGHT:  Fans enjoy the product as a sweet reward in their day.

SOLUTION:  Add an element of gameplay by teasing consumers' willpower with random "treat times" for each package; thus increasing their sense of reward.

Problem: Remind beer drinkers around the world that Boddington's is the original craft beer.

INSIGHT:  Reconnect the frosty brew with its' city of origin: Manchester

SOLUTION:  Distribute coasters that feature an upside-down, fro view of the inviting faces in local Manchester pubs a "reflection" that begs to be complet

Problem: A Toronto neighbourhood is looking for more love and local visitors.

INSIGHT:  Unionville has a unique look and charm which hasn't kept up with the times.

SOLUTION: Lean in on their traditional architectural look and feel while talking up the modern amenities.